There has been a lot of discussion lately about the fact that traditional retail models no longer work. With the rise of the internet, mobile devices and apps that can price check anything for you, and the fact that everyone seems to be delivering these days - why go to a store?
There is a similar discussion going on about Salespeople. What are the skills a Salesperson needs to build in today's world? Is it all about the product you sell? Do we need Salespeople?
In his article, Lee Salz argues that Salespeople today need to evolve how they sell to avoid extinction. He says that "How you sell, not just what you sell, differentiates you." Read his suggestions on things you can do to "dominate the sales game".