Considering Rebranding? Define Your Brand Platform

Considering Rebranding? Define Your Brand Platform


Instructor: Renita Faye of Affina

How often have you thought about rebranding your business? Is my name right? Is my logo right? Do I need a logo? Do I need a new website? Should I put money into refreshing my brand?

Before you answer any of these questions or put money towards a brand refresh, you need to define your brand. We call that definition your “brand platform.” Once defined, the answers to the above questions come quite easily.

This is a hands-on creative workshop, where we give you exercises to help discover the heart of your brand. You will walk away with your own Brand Platform (your brand definition on paper) and be ready to answer the question as to whether your current visual brand is going in the right direction, or you need to redirect.

This is a two-session workshop.

  • Part 1 - October 4th from 9:00am to 12:00pm

  • Part 2 - October 11th from 9:00am to 12:00pm