Instructor: Christine Scherping of Friend of a Friend PR

Influencer marketing is a $10B industry and when done well, can prove to be incredibly effective in building awareness for your brand, product or cause. In this hands-on workshop, we welcome both brands and influencers to learn how to best partner with each other. Bring any of your questions and we'll answer them during the class!

• Brands will walk away with the following: a completed influencer brief, influencer vetting criteria, tips on how to find your influencer partners, creative ways of working with influencers, determining ROI

• Influencers will walk away with the following: a targeted list of potential brand partners, how to pitch brands, tips on what/how to negotiate contracts