You have real expertise, and you've probably coached clients through it one-on-one for years. Maybe you've even led workshops, created presentations, developed handouts. You may even have thought, “I should turn all this into a course.”
But should you?
An online course can become a new revenue stream, a way to reach more people without adding more one-to-one hours, or a powerful entry point into your existing services. But creating a course takes time, money, and strategic thinking—and “passive income” is rarely as passive as it sounds.
In this practical workshop, you'll step back from the technology and explore whether a course actually makes sense for your business.
You'll learn how to:
Clarify what you want a course to do for your business—generate revenue, attract potential clients, create a new offer, or something else
Identify the expertise and existing content you already have that could become a course
Recognize what makes an online course something people will actually pay for
Think through pricing, potential return, and the investment required to create and market it
Avoid the “I need 20 courses before this will work” trap
Get a realistic picture of what it takes to turn your expertise into a finished course
Leave with a simple framework for deciding whether to pursue a course—and what your next step should be
You won't leave with a course. You'll leave knowing whether you should build one, what it could do for your business, and what it would take to make it worth doing.
No course platform required. No tech expertise required. And definitely no need to build 20 courses before you build one.
VIRTUAL EVENT
Facilitated by Jerilyn Veldof, a learning designer who has spent 20+ years turning subject-matter expertise into courses and programs, including a free certification-credit program that became a go-to education source in the AV industry.